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Jared Baker

Sales Director (AU) at Xero

Leading the partner and small business sales teams for Xero Australia, Jared Baker drives the region’s sales strategy and execution, focusing on how small businesses and their advisors can grow and thrive by adopting cloud technology. He also heads the Xero Learn team for APAC and works with education providers to better prepare business and financial graduates for their careers. 

Previously, Jared led Xero Australia’s platform growth team and was tasked with improving the way apps, advisors, big business and government connect for the benefit of small business. Hailing from New Zealand, Jared has an MSc from the University of Canterbury and brings deep commercial experience to Xero, having led digital scale-ups, online retail, and travel businesses across Australia, NZ and the UK. When he’s not working or chasing around his two young boys, Jared enjoys snowboarding, sampling different wines and traveling.

Jared advises on: 

  • Customer excellence

  • High growth, scale-ups

  • Leadership development

  • Operations

  • Ecommerce

  • Business improvement

  • Sales & marketing

  • Strategic partnerships

  • Change management

  • Solution selling

  • Developing high performance teams & culture

For Fastrackers    

Meet with Jared: Generally Tuesday between 11-2pm or Thursday mornings.

Reach out by: Slack

  • LinkedIn
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